I was recently able to share my thoughts on the rise of Salesforce Industries (formerly Vlocity) with the team at The Revolent Group. Vlocity was acquired as part of a larger shift within Salesforce, away from solution-driven sales and towards industry-specific solutions. Historically, Salesforce has relied on tactical solutions, which didn’t provide the holistic view […]
Applying Salesforce as Guiding Framework To Create an Emergency Response System
During the unprecedented time of COVID-19, many Americans are finding themselves out of work and for the first time, are forced to turn to the government for assistance. Whether people are seeking unemployment benefits or trying to connect with new jobs, accessing/navigating online resources has suddenly become a priority for nearly two thirds of the […]
Salesforce Adoption in Manufacturing is Key to Creating Efficient Processes to Scale
Manufacturers are undergoing a digital transformation to keep pace with competitors. The challenge they face is that many still rely on legacy systems to operate their production model. Due to these outdated processes, valuable information is maintained in silos, costing businesses more money and preventing efficient customer demand forecasting. The realities of a transforming industry […]
Starting your Salesforce Certification Journey
When you first decide to get Salesforce certified, you may be unsure of how to proceed. Which certification should you get first, second, third? How many should I get? What should the plan be? What should my Salesforce certification journey look like? I get this question frequently. My response is always ‘what do you plan […]