I was recently able to share my thoughts on the rise of Salesforce Industries (formerly Vlocity) with the team at The Revolent Group.
Vlocity was acquired as part of a larger shift within Salesforce, away from solution-driven sales and towards industry-specific solutions. Historically, Salesforce has relied on tactical solutions, which didn’t provide the holistic view many customers needed. Being able to zoom out of cloud based sales shifts the focus to the industry.
This removes a common stumbling block for companies attempting to embark on digital transformation through Salesforce. This changes the conversation and focuses on common problems and solutions that are specific to an industry.
You can read the full article on Revolent’s blog.