Pardot Specialist Resource Guide

The Salesforce Architect exams each come with a resource guide, which includes helpful links for each section of the exam. I have found those incredibly useful in my study. Resource guides don’t currently exist for the standard exams, so I have compiled content into a series of resource guides. This is the Pardot Specialist resource guide.

The Pardot Specialist certification focuses on a broad knowledge of the tools and features within the Pardot platform. There are 2 Pardot exams, the Specialist and the Consultant (covered here). The Consultant exam focuses more on implementation and best practices, while the Specialist exam focuses on the practical use of the Pardot platform. Specialist is geared towards end-users, Consultant is for implementation experts in a customer facing role.

Understanding the Tests

As I mentioned in a previous post, understanding the intention and structure of the exams is key to passing. Salesforce provides a study guide for every certification test. In those guides, they provide a breakdown of the different sections and their relative weight. Take note of those while studying.

Breakdown

Topic Weighting # of Questions
Lead Management 15% 9
Administration 13% 8
Salesforce Integration 13% 8
Visitors 7% 4
Scoring 7% 4
Email Marketing 7% 4
Engagement Studio 7% 4
Landing Pages 7% 4
Social Marketing 7% 4
Pardot Campaigns 5% 3
Prospects 3% 2
List Management 3% 2
Security and Access 3% 2
Pardot Forms 3% 2

As this is the Specialist exam, there are more sections, each with less weight. That means that for this exam, some practical experience is a must. It is very difficult to just study for this exam and pass without having some Pardot background. You must have at least a cursory knowledge of each area of the platform.

Under each topic in the study guide, there are bullet points that describe the information you need to know. For example, the ‘Engagement Studio’ section, the bullet points are:

  • Identify the main components of an Engagement Program.
  • Describe the process of updating Engagement Program assets.
  • Explain the capabilities and limitations of the types of lists used within Engagement Programs.

Make sure you understand the intention behind each bullet point. For example, in the above point #2, you will need to understand what happens if you update a step in the engagement program. Not only how to do it, but what will happen to members who have passed that step, members who are on that step, etc.

Resources

LEAD MANAGEMENT – 15%

ADMINISTRATION – 13%

SALESFORCE INTEGRATION – 13%

VISITORS – 7%

SCORING – 7%

EMAIL MARKETING – 7%

ENGAGEMENT STUDIO – 7%

LANDING PAGES – 7%

SOCIAL MARKETING – 7%

PARDOT CAMPAIGNS – 5%

PROSPECTS – 3%

LIST MANAGEMENT – 3%

  • Distinguish the capabilities of, use cases for, and an understanding of how to create different types of lists.
  • Given a scenario, evaluate and apply the appropriate list management process.

SECURITY AND ACCESS – 3%

  • Identify how to provide Pardot access.
  • Distinguish between and identify the implications of the four default user roles.

PARDOT FORMS – 3%

  • Given a scenario, identify the capabilities and limitations of Pardot forms.
  • Distinguish between the metrics collected in the Pardot form reporting.

Ready for the Exam?

Book your exam now, even before you start studying. There’s no better way to drive you to study than booking your exam.

For the Pardot Specialist exam, I highly recommend hands-on time working inside of Pardot. There are lots of questions that you likely won’t know without some actual time in the system. When reading the linked articles, watch for the bolded call-outs. Those are directed at consultants and end users to notify them of a specific limitation or consideration. Those often show up on the exam.

If you have questions during your exam preparation, please feel free to reach out. I’ll do my best to respond with some help and guidance.

I am a 24x Salesforce certified consultant, currently working for the implementation partner Simplus. I am passionate about Salesforce, and I enjoy the friendly ecosystem that is filled with talented, intelligent professionals.
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10 thoughts on “Pardot Specialist Resource Guide

  1. Hey Chris ,
    Thanks for the study guide but can you tell me where i can find Updated mock exams or practice question for Pardot specialist

  2. Hi Chris
    How could i get free marketing automation edition in pardot for practicing purpose when i search for pardot edition there is paid version only available.

    1. Benedict,
      Unfortunately, there isn’t currently a way to get access to a Pardot org for training purposes. I hope they open this functionality in the future, but for now the only way to access an org is through a paid Pardot version.

  3. Hey Chris,

    I am not getting the Study material for Admin> Overview option.
    When I click on the link that you have provided it takes me to a different Page.
    Please help.

  4. Dear Chris, thank you very much for this guide.

    I’m planning on taking the exam in 4 weeks. I was wondering if you could direct me to the pdf version of exam guide for Pardot Specialist. I remember there was a pdf version for ADM201 including charts and stuff. For PDT101, I can only find pdf for Winter’19 exam, not for summer..

    Thank you for taking time to help me

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